Free + True

Founded by Tami Blake, a beauty entrepreneur, licensed esthetician and certified cosmetics formulator, eco-warrior, adventurer and mother. Her latest endeavor, Free + True, combines nearly all of them.

The active skincare line was inspired by her own active lifestyle; one that offers limited time for complex rituals but demands high performance results. With Free + True, she masters ’simple, clean and effective’ with a range of products for face and body, each formulated in California using locally grown botanicals and boosted with high tech, clean ingredients. Every product in the collection is formulated, tested and approved by her team of dedicated estheticians.